2016 USA International Lighting Fair
Apr 26, 2016
The annual LIGHT FAIR INTERNATIONAL kicks off in the beautiful coastal city of San Diego at 9 a.m. western time on April 26.
There are six exhibition areas, including energy-efficient and multi-functional building lighting integration, solar and natural light lighting, decorative lighting, outdoor and road lighting, global lighting and designing, and the latest exhibitors. More than 550 enterprises participated in this exhibition, including more than 50 enterprises from China.
Most of the products exhibited in this exhibition were integrated lamps and smart furniture, which was also a miniature of the American lighting market. Apart from several local American brands such as Acuity were popular, many international brands such as Philips and GE were also favored by people.
We have prepared a lot for this exhibition. Our mainstay products are LED lamps supplemented by LED bulbs under the core idea from our Chairman Ni. Dick and Jenny were keen to prepare the sample, design booth, and catalog according to the characteristics of the U.S. market, capacity, and the law of development. Meanwhile, they communicated repeatedly with the exhibition directorsto ensure perfection.
During the three-day exhibition, guests from our booth came and went in an endless stream. Both our old friends and our new guests took a keen interest in our lighting products without exception. Having received such great appreciation from guests, we think this trip hence is very valuable. In the meantime, we believe that we have made the right choice orientating on LED lamps.
During the exhibition, we communicated with guests and visited the booths of different exhibitors to understand the market demand for product performance, appearance, and price levels. Since many domestic suppliers participated in this exhibition, we also talked with them and got to know the products and technical levels of different domestic suppliers. Through this exhibition, we gaineda lot: comprehended the market trend, the competitiveness of existing products, as well as our competitors' products.
In the afternoon of the third-day exhibition, Dong Ni gathered all exhibitors to make a summary. Sales colleagues analyzed the market demand and the product demand and structure from both customers and our competitors, from their perspectives. The engineers interpreted the pros and cons of our customers' products and how our products are different from those of our competitors. Finally, in our Chairman Ni’s conclusion, we completed this American exhibition successfully.
